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Modist’ Avenue

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Colourful branding for a new fashion startup

The Brief

A marketplace for made to order clothes. Giving life to individual fashion & style by connecting people with skilled and passionate clothes-makers. In a world defined by standards we want to enable people to be themselves, express themselves, get what suits them, inspire others and inspire fashion! We also support skilled individuals and small businesses, offering people an opportunity to live off their know-how and passion for clothes-making, and supporting a more ethical fashion too – no fast-fashion with waste.

The Results

Logo Simple, Modern, Easy to read, Timeless yet with a touch of originality and a fun/dynamic feel. Easily recognisable yet discreet and versatile personality as we want each person to be able to identify to it and make it their own. Needs to work for men, women and people of all ages. Brand Clean, pure, but fun and dynamic too. A friendly and approachable personality yet trustworthy and professional. Colours. Website Landing page as simple as possible, lots of white but colorful too, professional but fun.