Unveiling the New Vibe: Introducing Revamped Concert Sala in Valencia
The Brief
Sala Repvblicca is a popular concert venue located in Valencia. With a strong desire to connect with a younger, urban audience and project a modern image, Sala Repvblicca has decided to undergo a comprehensive rebranding effort. This brief outlines the key objectives, target audience, desired brand attributes, and creative direction for the rebranding project.
The Results
Develop a modern, bold, and versatile logo that reflects the energy and dynamism of the venue. Experiment with clean typography, geometric shapes, and vibrant colors to evoke a sense of excitement and urban flair.
Create a cohesive visual system that can be applied across various touchpoints, including posters, digital assets, merchandise, and social media. Utilize a combination of bold colors, striking visuals, and urban-inspired graphic elements to convey a youthful and contemporary vibe.
